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Alexander Wang for H&M: The collection debuts on a pumping catwalk in New York with a star-studded front row

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The collection, entitled Theory of Gym, marks the first H&M designer collaboration with an American fashion house, which unlike previous H&M designers such as Isabel Marant, Karl Lagerfeld and Versace, involves almost an entirely original collection, rather than the usual archive-inspired capsule.

The show was attended by a parade of celebrities and saw a runway full of energy and, of course, sport luxe looks dominated by performance wear.

Read more: Alexander Wang for H&M: The collection revealed in full
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Margareta van den Bosch, H&M’s Creative Advisor, said: “Tonight’s celebration truly reflected the theme of the Alexander Wang x H&M collection. It was like being at the ultimate meeting between fashion and sport, and it was perfect to launch it here in New York.”

Alexander Wang for H&M catwalk show

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