Why spend vast quantities of money ferrying press across the world, as opposed to showing during a fashion week as per usual? Because it’s not enough just to watch expensive dresses waft by; fashion houses want us all to live the dream lifestyle of the clients who, hopefully, will pay through the nose to eventually wear them. The intention is experiential. That’s why Chanel upped sticks to Korea earlier this month, and why the lawn out back of the late Bob Hope’s estate in Palm Springs became a catwalk for Nicolas Ghesquiere’s Louis Vuitton show last week. These shows are about selling the dream, as lavishly as possible.
This time it was Dior’s turn. The house took over the Palais Bulles, a retro-Futuristic folly built by Hungarian architect Antti Lovage and owned by the fashion designer Pierre Cardin, just outside of Cannes. There was plenty of harking back to Dior’s heritage – Cardin worked in Dior’s tailoring atelier on the first collection, cutting wasp-waisted jackets that have become a house signature. And, of the spherical chambers of his bubbling palace, like a cluster of concrete frogspawn, Cardin said "This is the body of a woman… everything is absolutely sensual.” Just like the codified curvilinear Dior silhouettes.
Resort 2016 collections in pictures