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Disney launches official Avengers-inspired fashion line for women

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Ahead of the release of Avengers: Age of Ultron film on 1 May, women’s pop culture apparel company Her Universe and Disney Consumer Products have created a six-piece collection inspired by Marvel superheroes Thor, Iron Man, Captain American, Black Widow and Loki – promising to give all Avengers’ fans a chance to channel their inner superhero. Marvel's latest poster for its forthcoming movie Avengers: Age of Ultron Marvel’s latest poster for its hugely successful new movie Avengers: Age of Ultron

Online shop Hot Topic will exclusively stock the collection from mid-May, featuring dresses, jackets and items designed by winners of the first-ever “Geek Couture” Fashion Show held at last year’s San Diego Comic Con.

Attendees Amy Beth Christenson and Andrew MacLaine took the trophy for their original creation and as part of the prize, they won the opportunity to design an exclusive fashion collection with Her Universe founder Ashley Eckstein for Hot Topic.

“It’s been such a pleasure to work with Amy and Andrew to create this line from their initial sketches to the final product,” said Eckstein. “Geek fashion is a trend that’s here to stay. Fangirls are making a statement in the fashion community, and this new ‘Avengers’ collection is addressing their demand for more fashion-forward designs.”

The launch of the collection comes after the controversy over the merchandise of Avengers: Age of Ultron which didn’t include Black Widow, leading to accusations of sexism. Scarlett Johansson returns as Black Widow Scarlett Johansson returns as Black Widow for Age of Ultron

“It’s exciting to see Marvel’s female fanbase grow with the second installation of our collaboration with Her Universe, inspired by one of the most highly anticipated movies of 2015, ‘Avengers: Age of Ultron,’” said Paul Gitter, senior VP of licensing for Marvel at Disney Consumer Products. “This collection brings awareness of the emerging fangirl trend into mainstream fashion by uniting stylish designs with iconic characters to create a strong statement at retail.”

Avengers: Age of Ultron premier in London

This clothing line is the latest add to the film’s merchandise, which also includes 150 products for Target.

While we suggest them to be worn as fancy dress only, some comics’ fans might thing different.

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