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Dreams of empire at London Fashion Week: New generation of young designers fights it out

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Ironically, the only place it dominates today is in fashion, where every designer worth their mettle seems eager to establish a fiefdom and plant a flag in a prime piece of real estate.

Mayfair’s Mount Street is British fashion’s chief battleground, its hoardings trumpeting unexpectedly young designer names and jostling empires. Christopher Kane opened his first flagship there last week, alongside Roksanda and the shoe designer Nicholas Kirkwood. Erdem Moralioglu, who creates intricate, inoffensive dresses and won British Fashion Awards designer of the year in 2014, is setting up shop around the corner on South Audley Street.

London Fashion Week autumn/winter 2015:

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