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Gucci and will.i.am join forces to make a smartwatch

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The Italian luxury fashion house announced the partnership at the watch industry’s international trade fair, Baselworld, yesterday.

The Black Eyed Peas singer has joined forces with Gucci Timepieces on a “smartband” which is a “fashionable wristband” that can reportedly make and receive phone calls, send and receive text messages and emails, store music, maps and your calendar, and track your fitness too.

The price, composition or date of launch is yet to be revealed.

The news of the latest collaboration comes after Apple unveiled a luxury version of its Apple Watch, The Edition, earlier this month, which came with the staggering price tag of £12,000.

“Wearable technology and smart devices represent a new frontier for the fashion industry. It is very appropriate that Gucci is leading the way through this collaboration with will.i.am, as innovation has always been such an important part of our DNA,” said Gucci President and CEO Marco Bizzarri.

In pictures: Apple Watch

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