Spanish high street store Zara has made the first step to resolving this with a new technology that allows it to restock sizes and styles faster.
Unveiled at the Annual General Meeting of Inditex (Zara’s parent company) earlier this week, the Radio Frequency Identification Technology allows the brand to track every garment, from factory to final sale.
What this means for the store is a much more reactive logistical process whereby sold out styles or popular sizes will be replenished with speed.
So if you find yourself hankering after Zara’s sleeveless tailored white waistcoat but can’t seem to get your hands on it, the new RFID technology will make sure it soon reappears.
Likewise if the Duchess of Cambridge sports another Zara number prompting instant sell out, it will become far easier for Kate Middleton fans wanting to emulate her style when the item soon restocks.
Zara new season edit