Australian brand Homme Mystere launched in 2008, but only recently was available to buy online and has since attracted customers from across 30 different countries, including Russia, Canada and America; with its lingerie pieces proving popular worldwide.
While women have always been able to choose from a wide range of styles on the market, before now men haven’t had a whole lot of choice, limited to standard white cotton briefs – providing more choice for men was the motivation for couple Brent and Lara Krause in creating the label. “A growing number of guys are discovering the comfort of lightweight lingerie style underwear.”
“Men’s lingerie sits in an undefined territory deemed ‘not exciting enough’ for adult stores and ‘too confronting’ for mainstream retail stores,” explains the HommeMystere website.
“A growing number of guys are discovering the comfort of lightweight lingerie style underwear.”
The retailer offers a wide variety of lace-trimmed boxer briefs, suspenders, racy thongs and even bras, also known as manssieres. All the lingerie pieces look like women’s underwear, but are specifically designed to fit a male body.
Homme Mystere: lingerie for men