The increasing crossover between sports performance gear and ready-to-wear has its downsides – the coining of words such as “athleisure” for instance – but abominations aside, it also means that great brands such as No Ka’Oi are on the rise. Named after the Hawaiian for “excellence”, No Ka’Oi is an Italian label with the functional importance of yoga apparel at its heart, but with an added stylish spin.
Modern and graphic, the brand aims to cater for those who find yoga’s effects on physical and mental well-being appealing but don’t want to settle for boring or basic apparel for their practice. Looking good can certainly help with feeling good, so the spring/summer collection’s clean lines, interesting textures and bold colour palette will ensure it is put to plenty of use outside yoga studios and gyms.
Emerging names and exciting relaunches