Now, though, bathroom cabinets are bursting with lotions and potions designed to appeal to a gent’s olfactory senses, with enough science to appease any vanities about virility.
While the likes of Dove and Nivea have done a great job at the lower-priced end of the market, there are also some great niche names to put in pride of place on your bathroom shelf.
As packed with essential oils as one would expect from Aromatherapy Associates’ grooming range, this rich cream firms and hydrates.
VSOP shower gel
A scent as expensive-smelling as its cognac-inspired moniker would imply, this is a real treat for you – and all those who smell you.
The best grooming products for men