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The Radar: The Outnet’s Iris & Ink

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Iris & Ink

Iris & Ink

The Outnet has been one of fashion’s better-kept secrets since its launch in April 2009. Not through any fault of the PRs, but more so because fashion journalists are understandably reluctant to share the designer bargains that are to be had at the click of a button.

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The Outnet originally served as Net-A-Porter’s outlet; 100 per cent of stock came from there. Now over 75 per cent of The Outnet’s stock is bought directly from designer brands, and only 25 per cent is from Net-A-Porter. Also new is the launch of their own brand Iris & Ink, which has opened up affordable luxury fashion to a larger market.

READ: The Radar: Teatum Jones

Now in its third season, Iris & Ink focuses on well-made classics at attainable prices. Stepping away from the traditional outlet model, the items are available in all sizes and in greater quantities, setting the label in a more traditional e-tail market.

Not only are the prices great, but the product is too. The silk shirts start at £85 – and are hand-washable, not dry clean only (HURRAH!) – while the cashmere clocks in at the £100 mark, making it around the same price point as M&S. Pieces are on trend, without being die-hard, which means that they will last more than just one season.

This season saw the introduction of accessories into the Iris & Ink line. Four bags – the Hoxton, Chelsea, Bloomsbury and Notting Hill – are all made of 100% leather and are fully lined. The best thing about them? They are all under £300.

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