Following in the footsteps of high street giant Zara, Victoria’s Secret has issued its response to Greenpeace’s Detox campaign.
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Limited Brands, the parent company of the American retailer, (which opened two outlets in London last year, including a flagship store on Regent Street) has revealed how it plans to action its commitment to achieving long-term sustainability.
READ: Has Miranda Kerr’s relationship with Victoria’s Secret turned toxic?
Last year, the brand came under fire when it was revealed by environmental activist network Greenpeace that the levels of phalates (chemical compounds of phthalic acid used to add flexibility to garments) in some of the brand’s lingerie was so high that if the garments were toys, they would be banned in the EU.
In its six-point action plan, Limited Brands said it will publish its ‘Restricted Substances List’ by the end of April 2013 and that 80 per cent of its global supply chain will disclose their discharge data by the end of the year, reports Fashionista.
Limited Brands also stated how it is comitted to working with other companies in the clothing sector, as well as the broader chemical industry and other stakeholders to achieve the goal set for 2020.
In addition to Zara, Nike, Adidas, Puma, H&M, M&S, Mango, Esprit, Levi’s, Uniqlo, and Benetton have already pledged their commitments to Greenpeace’s Detox Campaign.