The fashion writer Yu Masui during London Collections: Men in January.
One of my favourite pastimes during LC:M is checking out what’s being worn off the catwalks. Over the course of a few days, many of the industry’s editors, buyers, bloggers, students, desigers and die-hard enthusiasts will be engaging in a game of fashion one-upmanship. Keep an eye out for my current fashion obsession – the fabulous and never knowlingly understated Yu Masui (see above), a writer for Senken Shimbun, who seems to pop up just about everywhere.
IN PICTURES: Men’s street style in London
Best of British
Of course there has been a huge amount of fuss about big British brands such as Burberry and Paul Smith deciding to show their collections in London this time round. But I think what’s most exicting is the next generation of British and UK-based desigers who are enjoying the international platform of a dedicated menswear event. And it is at their shows that we will often see the boundaries of creativity – and sometimes wearability – being pushed the most. This means more masterful print from Agi & Sam (above), brilliant-but-bonkers knitwear from Sibling and sportswear-cum-tailoring from Christopher Shannon .
Just a year after opening a gorgeous flagship store on Sloane Square, the New York-based brand Rag & Bone has decided to show its polished-streetwear-with-a-twist in London. This spring the collection is a hybrid of military, motocross, sport and slouchy tailoring and I think we can expect a similar mash-up of ideas for next spring. I’ve been in touch with Rag & Bone’s representatives to get an idea of what’s inspired the designers for S/S ’14 and I was shown a Polaroid picture of a distressed brick wall and an industrial style metal door. God knows what this will translate into, but we’ll find out at the show on Monday.
New talent this season includes Alan Taylor and Bobby Abley, who both make their debuts in the MAN show sponsored by Topman and Fashion East, Lulu Kennedy’s launchpad for new talent. And GQ China is presenting the brilliantly named Kay Kwok (above), who completed an MA at the London College of Fashion last year.
The ‘haute’ street?
This time round the high street is muscling in on the action. Marks & Spencer kick off its three year partnership with British Fashion Council by hostiNg a presentation of its ‘luxury’ line, Best of British. Meanshile John Lewis is staging its own catwalk show for its excellent John Lewis & Co, which is more than ready to take on many designer brands. The theme for S/S ’14? The Collector.
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