BoF editor-in-chief Imran Amed recaps the week in the business of fashion.
Alexander Wang | Photo: Steven Klein
LONDON, United Kingdom — The explosion of online excitement following Alexander Wang’s surprise announcement that he would be the next designer to create a collection with H&M is a testament to the power of the brand he has been building over the past few years. Rarely have we seen a straightforward news article on BoF generate as much interest on social media as the one we published with blurry eyes on a Sunday morning in London, waking up to the news which had broken overnight via Instagram and at Coachella. As of now, the article has been shared 6,421 times on Facebook, Twitter and LinkedIn, reaching a potential audience of millions.
That being said, it was a slightly unexpected move from both Mr Wang and H&M, which has typically partnered with brands positioned much higher in the luxury fashion echelon. And as Vanessa Friedman pointed out, Wang already has a more accessible version of his brand, T by Alexander Wang.
While many of the commenters on BoF proclaimed their excitement because the collection would enable them to buy into Wang’s signature off-duty model aesthetic, others seemed to think that H&M has run out of steam with these kinds of collaborations, bringing to mind an Op-Ed piece by Eugene Rabkin, published last year, “Making the Case Against Fashion Collaborations.” Either way, the announcement was a major milestone for Alexander Wang, whose rise up the ranks of fashion continues to grow unabated.
We are signing off for Easter Weekend and will be back with more analysis and insight from the front lines of fashion on Monday. In the meantime, happy Easter!
Here are our top stories from the week gone by:
Colin’s Column | Manolo Blahnik’s Marvellous Stories
In his latest column, Colin McDowell sits down with the elegant, entertaining and inimitable Manolo Blahnik, who has built his eponymous shoe company into one of the world’s most successful footwear brands.
The Business of Blogging | Ari Seth Cohen, Advanced Style
On the eve of his documentary film debut, Ari Seth Cohen speaks with BoF on how he has parlayed a personal interest in stylish older women into a profitable business and a platform for challenging perceptions of aging.
Tapping Brazil’s Next Tier
Latin America’s powerhouse has made great strides forward but lost the mouth-watering economic momentum of the boom years. Now, to unlock more of Brazil’s potential, global fashion brands are trekking to the very margins of the map.
In Australia, Talent Amidst Flux
Amidst a challenged and changing Australian fashion landscape, the search for unique designer talent returned some promising positive results, says BoF columnist Susanna Lau.
A New Brazilianness Amidst Post-Boom Economy
This season, the runways of São Paulo and Rio de Janeiro were alive with newfound optimism and Brazilianness. But the underlying economic situation presents a starker reality for Brazil’s domestic fashion industry.
As Industry Craves Authenticity, Aboriginal Fashion Week Takes Flight
For the first time, Australian Indigenous Fashion Week provides a platform for the country’s Aboriginal designers.
And don’t forget, check out BoF Weekly, a week in review published with Flipboard and updated every Saturday.
Founder and Editor-in-Chief
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