Every fashion-conscious Torontonion knows about the Mirvish village (and Queen West) store, Coal Miner’s Daughter. The woman’s fashion boutique is the go-to store for those looking for primo Canadian clothing and jewelry as the store aims to stock no less than 80 percent local brands. Now they’re bringing those brands to eBay for yet another nifty collaboration with the Internet powerhouse.
To connect trend seekers to their next favourite finds and make homegrown fashion available across the country, eBay Canada is launching Boutiques on eBay, a seasonal capsule collective featuring exclusive pieces from local stores and independent designers. The first installment launches today, beginning with a venture with, yup you guessed it, Toronto’s beloved Coal Miner’s Daughter.
Together they’re bringing an exclusive eight-piece collection to eBay.ca/BoutiqueSS14, featuring pieces from Canadian designers Jool Clothing, Haller, Sara Duke, 3rd Floor Studio, Norwegian Wood and Jordan de Ruiter that will be available until June 30. Everything will be locked in at fixed, buy-it-now prices, mostly under $90 and including free shipping across Canada.
"This collection was inspired by long summer days spent in the park, and embodies Coal Miner's Daughter's aura of fresh and feminine with a touch of sexy," says Krysten Caddy, co-owner of Coal Miner's Daughter. "While summer may be fleeting in Canada, the feeling around summer days can last longer with the handmade pieces from the collaboration."
There’s a sweet Bee Print Bustier by Jordan de Ruiter for $64, an Elin Multi-Way Dress by 3rd Floor Studio for $79, and a flouncy Half Circle Skirt by Sara Duke for $74. As part of the collection, there’s a one-of-a-kind design by Jordan de Ruiter – the Bee Print Alessandra Dress with black tulle – that will also be sold at auction starting at 99 cents on June 23, with all proceeds going to the Canadian Honey Council.
I really think this is a great idea to bring independent boutiques to wider markets, especially for shoppers that don’t necessarily live in big cities. It looks like Coal Miner’s Daughter will be the first of many to come, so which stores do you hope to see going under the proverbial-HTML-coded-hammer next?
Images via eBay Canada