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Has The Fashion Calendar Started To Implode?
Jul 15, 2014 10:30 AM
Photo: Via Esteban Cortazar.
One of the fashion world’s time-honored exercises in futility is explaining the industry’s calendar. “No, no, the clothes presented this September are for Spring 2015,” you say, with — admit it — a degree of uncertainty, “and the clothes presented next February are for that fall.” It baffles even established designers, like Esteban Cortazar: “It doesn’t make sense anymore to show a collection that won’t be in stores for six months — the momentum and the desire dissipate,” he told Style.com. “Everyone likes to see everything instantly now, but no one’s been able to buy instantly.”
Embracing a “Show Now, Wear Now” ethos (and new investors, MH Luxe), Cortazar has already revealed his Spring 2015 collection to Barneys and The Webster, and his team is currently producing the stores’ orders. He will still participate in Paris Fashion Week for the press’ sake, and his “trans-seasonal” offerings should be available for purchase by the beginning of October. Buyers are on board, Cortazar notes; however, Style.com suggests that “the trickle-down effect could be huge for traditional fashion magazines, which need production time of their own to turn around new issues.” If only there were a faster way to disseminate information…such as a worldwide system of computer networks that link several billion devices globally. (Style.com)