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Instacrush: Andrew Knapp and the Sweetest Pup Ever, Momo

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Cat people avert your eyes — and dog people pay attention. You're about to meet maybe the sweetest pup to ever grace an Instagram picture. Pet-dedicated accounts are nothing new, but Andrew Knapp and his dog Momo take the cake for creativity. Knapp and Momo play a fun game with their followers: Knapp places Momo in a scene, Momo miraculously stays put, and fans have to "#findmomo." It's a game that's spawned a book, and flicking through the feed shows why. It's tricky — but there's plenty to enjoy for folks not ready to play, like nice POV shots of a really cool Border Collie with tons of personality. Check out some of our favorite snaps of Momo, below.

Wake Up!

Not for Sale

Find Momo!

Cool and Collected

Rest Your Bones

A Pup and His Books

Find Momo Again!

Dog Duo

Thirsty Guy

The Best for Last...

Wake Up!

Not for Sale

Find Momo!

Cool and Collected

Rest Your Bones

A Pup and His Books

Find Momo Again!

Dog Duo

Thirsty Guy

The Best for Last...

Wake Up!

Not for Sale

Find Momo!

Cool and Collected

Rest Your Bones

A Pup and His Books

Find Momo Again!

Dog Duo

Thirsty Guy

The Best for Last...

Wake Up!

Now this is a sight for sore eyes.

Not for Sale

If only!

Find Momo!

Do you see him?

Cool and Collected

Let's take a dip.

Rest Your Bones

A tender moment.

A Pup and His Books

He's a star and he's dog tired.

Find Momo Again!

Film lover?

Dog Duo

Momo is the best model.

Thirsty Guy

He's cute even cooling off with a drink.

The Best for Last…

Momo as a puppy.

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