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#ELLEloves: Trademark

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Fashion editors have been buzzing about Trademark, the new line from sisters Pookie and Louisa Burch (daughters of retail mogul Chris Burch and former stepdaughters of Tory) since it launched last February. But with the opening of its impeccably designed flagship store in New York City’s Soho neighborhood (neatly coinciding with the start of fashion month), it seems like Trademark is everywhere. And for good reason: The classic preppy clothes look a little like A.P.C., a little like ’60s vintage, and a lot like nothing else out there.

The momentum continues with the launch of Trademark’s fall collection, which debuted with its brick-and-mortar boutique. Here, we try to narrow down our picks of the season—as illustrated ever so gorgeously by the brand’s latest lookbook.

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