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Exclusive: Beyoncé Discusses New H&M Campaign

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Photo: Inez Van Lamsweerde and Vinoodh Matadin

Today marks the start of Beyoncé’s sold-out Mrs. Carter Show World Tour, but it’s not the only thing the superstar launches this season. She’s also got a huge campaign for H&M, shot in the Bahamas and featuring her new song, “Standing on the Sun,” available on hm.com this May.

One special piece Beyoncé models in the ads? A tie-dye bikini that’s part of the H&M for Water collection, which donates 25% of sales to the international charity WaterAid.

Despite her busy (and oh-so-fabulous) life, Beyoncé told ELLE.com about her newest campaign. There are also two exclusive behind-the-scenes images from the fashion shoot, where legendary photographers Inez & Vinoodh and filmmaker Jonas Åkerlund collaborated with the pop star.

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