Photo: Inez Van Lamsweerde and Vinoodh Matadin
Today marks the start of Beyoncé’s sold-out Mrs. Carter Show World Tour, but it’s not the only thing the superstar launches this season. She’s also got a huge campaign for H&M, shot in the Bahamas and featuring her new song, “Standing on the Sun,” available on hm.com this May.
One special piece Beyoncé models in the ads? A tie-dye bikini that’s part of the H&M for Water collection, which donates 25% of sales to the international charity WaterAid.
Despite her busy (and oh-so-fabulous) life, Beyoncé told ELLE.com about her newest campaign. There are also two exclusive behind-the-scenes images from the fashion shoot, where legendary photographers Inez & Vinoodh and filmmaker Jonas Åkerlund collaborated with the pop star.