Brianna DeRose, a 24-year-old designer, launched Well Kept, a collection of intimates that are functional, stylish, and meant to be seen. The young designer aims to make women look beautiful, feel confident, and be comfortable around the clock.
A few of the innovative items from the ultra-feminine collection include perforated leather sports bras with built-in pockets, hooded body suits, paneled swimsuits, and long-sleeve knit-and-leather cropped tops. Stretch woven knits and leathers are sourced from Paris and locally produced in NYC. “For fall, we really focused on combining sex appeal with utilitarian values,” DeRose said of the collection. The items make for visible layering pieces, although they are technically designed intimates. “We want to leave you wanting more, having your mind take you in many different directions. A womans mystery is perhaps the most powerful tool she has, blending her gentleness, strength, and sexual appeal.”
The face of Well Kepts first campaign is model, DJ, and fashion writer Cory Kennedy. “I would wear Well Kept literally to any and every occasion,” Kennedy told us. “The way I dress is a lot about layering and mixing textures, which is what these pieces are made for.” Her jet-setter lifestyle makes her the perfect representative of the indie brand.
“Cory radiates the ideals, attitude, and character of a Well Kept girl,” DeRose said. “She possesses an inner grittiness that smacks of sex appeal, decisiveness, self-reliance, and free-willing spirit.” ELLE.com is exclusively sharing Well Kept’s new Fall 2013 campaign video, in which Kennedy shows off some of the label’s most popular items.
Well Kept’s signature bra starts at $80 and most collection pieces run from $220 to $310. Visit wellkeptbra.com for more information.