The spring campaigns are coming out in full force, and the latest offering from Balenciaga features Kristen Stewart in a very familiar-looking shoot. The newest fragrance from the French fashion house, Rosabotanica, stars the actress — and the two-time face of Balenciaga’s Florabotanica fragrance — topless and adorned with colorful flowers, which is almost identical to her last ad for the brand (shown right).
It was speculated that K. Stew, a Nicolas Ghesquière favorite, would be dropped as the face of the fragrance once Alexander Wang came in as creative director, but it appears that she’s here to stay — at least for now.
Either way, the new campaign seems a bit lazy: With her smoky eye and undone hair, Stewart looks pretty, but the two ads look as if they were shot in the same sitting. The actress never appears to be very enthused, but we’re hoping we can expect more from her upcoming Chanel campaign.