Most of us know the pain of a beloved product — a foundation, a blush color, a running shoe — that suddenly becomes discontinued, gone off the shelf.
Some of us, lazily, mourn the discontinued product. “It was the only foundation that matched my skin!” we’ll complain for years. Others, like chef and TV personality Mario Batali, don’t take such discontinuations lying down.
In the December/January issue of Details, Batali reveals that he ordered 200 pairs of orange Crocs after learning they were about to stop production of the style. “They made a special run for me before they retired the color,” he said.
Batali, who says he already owns about 30 pairs of Crocs, wears them everywhere — a quick Google search shows Batali and his crocs at the mall, on stage at a New York Times panel, even on the red carpet. Assuming the 53-year-old lives to be 100, he’ll be able to put on a fresh pair every three months without risk of running out of his beloved Crocs.
Batali isn’t the first to go after a soon-to-be-discontinued signature item in this way. When Designer Carolina Herrera found out that Bobbi Brown was about to halt production of the lip color she’d been using for more than 20 years, she bought up stock at every store that had it, and was eventually able to persuade Brown to produce a custom version of the lipstick. It was reintroduced to the public as “Carolina Sheer Lip color” in April.
Now, if only I could persuade Victoria’s Secret to reintroduce the cotton hiphugger design they used four years ago…