With rumors swirling that her clothing line and TV show aren’t doing so well, Rachel Zoe is focusing her attention (hedging her bets, perhaps?) on her other venture: The Zoe Report.
According to WWD, Zoe plans to build on the potential of The Zoe Report, her GOOP-esque newsletter and website that offers content like Zoe’s style advice and new favorite products.
Zoe Media Group, which launched in 2011, started the expansion process by making a few new hires, including Megan Gustashaw, whose previous stomping grounds include Glamour, Ralph Lauren, and PopSugar, as editorial director.
She’ll be tasked with expanding online shopping content (likely to make use of affiliate programs for revenue) in a “visual format” and increasing original content and photography with contributions from “RZ Studio, the Rachel Zoe Collection team and friends and influencers in the fashion and beauty industry.” So it sounds like a little self-promotion will be happening as well. The newsletter will also get a more mobile-friendly revamp.
The Zoe Report could become a force to be reckoned with. It already boasts a reported 500,000 subscribers. The updates proposed, which will certainly help bring it up to date, could increase that number–which could translate to revenue through advertising and e-commerce sales. At the same time, though, with The Rachel Zoe Project possibly on the brink of cancellation and ongoing rumors that her clothing line isn’t performing well, Zoe may be losing some of the exposure she needs to keep that audience growing.